By Keld Jensen & Iwar Unt

Partnership – the way to increased profitability and competitiveness, is aimed at the business of negotiators who face various types of partnerships on a daily basis. It’s about the human factor, and what makes so few succeed and so many fail in their attempts to establish a partnership.

The book is based on the experiences of the authors, collected through meetings with thousands of negotiators and illustrated by company examples, tips and checklists. ABB, Crisplant, NCC Denmark, Scandic Hotels and TV2 Denmark has contributed with real live business cases that describe their respective gains of using partnership in their negotiations.