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By Keld Jensen

This book is about ethics, morality and trust, and everyone can enjoy reading how Keld Jensen in a simple and uncomplicated way gets around these difficult concepts.

Right now we need the individual to focus on his own ethics and morality. Place the focus on trust in yourself and in others.

In negotiation situations, it turns out that trust is an essential requirement for creating value – the added value that is so crucial for a negotiation to be optimal for both parties.

I recommend that you read the book and challenge yourself in ethics, morals and trust.

Henry Heideby
Managing Director, PFA Pension