BOOKS

SMARTnership – The Third Road

book-third-road-150By Keld Jensen
Language: English. Published Acanthus Publishing, Boston, Massachusetts i 2012.

There is a Third Road on the list of strategic options: SMARTnershipTM.
Keld Jensen’s revolutionary concept called NegoEconomicsTM encourages negotiators to grow trust, add value, and build SMARTnership, enabling dealmakers to expand the potential that lies within a commercial transaction and broaden the vision of what is possible within a business relationship. Designed to be a quick read the equips corporate leaders to respond to both internal an external challenges, SMARTnership: The Third Road will change the way business people solve problems.

“SMARTnership offers smart advice to reach success in your next negotiation. An excellent primer for the novice and expert alike”

Daniel L. Shapiro, Ph.D.
Director of the Harvard International Negotiation Program and co-author, Beyond Reason: Using Emotions as You Negotiate